Gaya APA

Osterwalder, A., Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers (1). USA: John Wiley & Sons, Inc.

Gaya MLA

Osterwalder, Alexander., Pigneur, Yves. "Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers". 1 USA: John Wiley & Sons, Inc, 2010. Printed.