Gaya APA

Kim, W, C., Mauborgne, R. (2015). Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant (Expanded Edition) (Expanded Edition). Boston: Harvard Business Publishing Corp.

Gaya MLA

Kim, W., Chan., Mauborgne, Renee. "Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant (Expanded Edition)". Expanded Edition Boston: Harvard Business Publishing Corp, 2015. Printed.