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Creating Breakthrough Products: Innovation from product Planning to Program A…
PART 1 THE ARGUMENT Chapter 1 What Drives New Product Development Chapter 2 Moving to the Upper Right Chapter 3 The Upper Right: The Value Quadrant Chapter 4 The Core of a Successful Brand Strategy: Breakthrough Products and Services PART 2 THE PROCESS Chapter 5 A Comprehensive Approach to User Centered, Integrated New Product Development Chapter 6 Integrating Dis…
- Edisi
- 1st ed
- ISBN/ISSN
- 0 13 969694 6
- Deskripsi Fisik
- xxxii, 302 hal.: ilus.; index.; 24 cm
- Judul Seri
- -
- No. Panggil
- 338 CAG c
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah