The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subj…
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The control of manufacturing operations is of crucial importance in industry. The correct regulation of manufacturing activities makes the difference between meeting and missing customer requirements. Nowadays computerised solutions are available as an aid to production management. However, many companies proceed to use sophisticated computer tools without first understanding the basic operatin…
The book is divided into 15 chapters and provides a unique balance of topics that cover design, 3D transformation and geometry manipulation, surface creations, solid modeling, optimization, finite elements, robotics and robot economics, and CAM implementation. Chapter 1 provides a historical perspective of CAD and discusses virtual reality as it is used in our current engineering environment…
This selection of papers from "Long Range Planning - The International Journal of Strategic Management" examines the evolution of competitive advantage over the past decade, setting out areas of major change and areas which have been less subject to change. It begins by examining how strategic management has been influenced by the transformation of industries and the changes in the rules for su…
Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark. Drawing on six years of in-depth, systematic, worldwide research, they present proven principles for developing the cri…