PART 1 BUSINESS MARKETS & BUSINESS MARKETING(1-115) Chapter 1 Business Markets & Business Marketing , 4 Chapter 2 The Character of Business Marketing , 28 Chapter 3 The Purchasing Function , 62 Chapter 4 Organizational Buyer Behavior , 94 PART 2 FOUNDATIONS for CREATING VALUE(116-218) Chapter 5 Market Opportunities: Current and Potential Customers , 118 Chapter 6 Marketiā¦