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Marketing 10ed
This edition of ‘Marketing’ represents a milestone for us for several reasons : First, it is the 10th edition – a symbolic achievement, but more importantly it is an indication of the need for keeping up with the changes in business and marketing. Second, it is the result of more than 25 years of writing – we began writing in 1983! Finally, this edition represents our most advanced off…
- Edisi
- 10
- ISBN/ISSN
- 978-0-07-352993-6
- Deskripsi Fisik
- liii, 746 hal. : ilus. ; 28,5 cm
- Judul Seri
- -
- No. Panggil
- 658.8 KER m
Marketing 9ed
PART 1 INITIATING the MARKETING PROCESS 1 Creating Customer Relationships and Value Through Marketing 3 2 Developing Successful Marketing and Organizational Strategies 27 Appendix A Building an Effective Marketing Plan 54 3 Scanning the Marketing Environment 69 4 Ethical and Social Responsibility in Marketing 95 PART…
- Edisi
- 9
- ISBN/ISSN
- 978-0-07-340472-1
- Deskripsi Fisik
- xlv, 742 hal. : ilus. ; 28,5 cm
- Judul Seri
- -
- No. Panggil
- 658.8 KER m
Marketing: The Core 3ed
This book is designed to (1) build on the experience we’ve developed during the previous editions of the text, (2) continue our leadership role in exploring new topics and perspectives, and (3) offer pedagogical innovation that matches today’s educational demands. PART 1 INITIATING the MARKETING PROCESS PART 2 UNDERSTANDING BUYERS and MARKETS PART 3 TARGETING MARKETING OPPORTUNITIES…
- Edisi
- 3
- ISBN/ISSN
- 978-0-07-338106-0
- Deskripsi Fisik
- xli, 493 hal. : ilus. ; 27,5 cm
- Judul Seri
- -
- No. Panggil
- 658.8 KER m
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah