PART I SPORT MAREKTING: THE BASICS : 1 Introduction to Sport Marketing 2 Managing the Sport Marketing Mix. PART II UNDERSTANDING THE SPORT CONSUMER : 3 Sport Marketing Research 4 Sport Marketing Information Systems 5 Sport Consumer Behavior. PART III SPORT MAREKTING LOGISTICS : 6 Sport Product Management 7 Sales Management in Sport 8 Purchasing and Supply Chain Management in Sport. …