The philosophy behind this book is that learning computerized drafting programs is best accomplished by emphasizing the application of the tools rather than spending time on the theoretical principles underpinning engineering graphics and computer aided design. Students also seem to learn more quickly and retain information and skills better if they are actually creating something with the soft…
Section 1 Introduction to Machine Tools 2 Section 2 Machine Trade Opportunities 16 Section 3 Safety 30 Section 4 Job Planning 38 Section 5 Measurement 56 Section 6 Layout Tools and Procedures 140 Section 7 Hand Tools and Bench Work 160 Section 8 Metal-Cutting Technology 194 Section 9 Metal-Cutting Saws 272 Section 10 Drilling Machines 298 Section 1…
The book is organized into five major sections: Part 1 Supply Chain: A Perspective for Operations Management provides an overview of operations management as a field, and describes the strategic role operations has in business from the perspective of supply chain management. Part 2 Foundations of Operations Management discusses foundational process concepts and principles that govern all ope…
This edition of ‘Marketing’ represents a milestone for us for several reasons : First, it is the 10th edition – a symbolic achievement, but more importantly it is an indication of the need for keeping up with the changes in business and marketing. Second, it is the result of more than 25 years of writing – we began writing in 1983! Finally, this edition represents our most advanced off…
PART 1 INITIATING the MARKETING PROCESS 1 Creating Customer Relationships and Value Through Marketing 3 2 Developing Successful Marketing and Organizational Strategies 27 Appendix A Building an Effective Marketing Plan 54 3 Scanning the Marketing Environment 69 4 Ethical and Social Responsibility in Marketing 95 PART…
Contents at a Glance: PART I ORACLE DATABASE SECURITY NEW FEATURES(3-89): 1 Security Blueprints & New Thinking , 3-20 2 Transparent Data Encryption , 21-56 3 Applied Auditing & Audit Vault , 57-89. PART II ORACLE DATABASE VAULT (93-353): 4 Database Vault Introduction , 93-116 5 Database Vault Fundamentals , 117-198 6 Applied Database Vault forCustom Applications,199 7 Applied Data…
This book is designed to (1) build on the experience we’ve developed during the previous editions of the text, (2) continue our leadership role in exploring new topics and perspectives, and (3) offer pedagogical innovation that matches today’s educational demands. PART 1 INITIATING the MARKETING PROCESS PART 2 UNDERSTANDING BUYERS and MARKETS PART 3 TARGETING MARKETING OPPORTUNITIES…
Perjalanan hidup Steven K Scott. Mulai dari pelajar biasa-biasa di sekolah lanjutan atas, kemudian sebagai pegawai yang menjadi pecundang di berbagai perusahaan, dan akhirnya menjadi pengusaha perusahaan pemasaran, nomor satu di Amerika Serikat. Buku ini menceritakan tentang seseorang 'kebanyakan' yang untuk membayar biaya persalinan anaknya yang pertama pun tak sanggup; berhasil menciptakan be…