Printed
Computational Design Thinking
PART 1 Business Markets and Business Marketing ,
page 1-115
PART 2 Foundations for Creating Value ,page 116-218
PART 3 Business Marketing Programming ,page 220-432
PART 4 Managing Programs and Customers , 434-501
The current transition from Computer-Aided Design (CAD) to Computational Design in architecture represents a profound shift in design thinking and methods. Representation is being replaced by simulation, and the crafting of objects is moving towards the generation o f integrated systems through designer-authored computational processes. While there is a particular history of such an approach in architecture, its relative newness requires the continued progression of novel modes of design thinking for the architect of the 21st century. This AD Reader establishes a foundation for such thinking. It includes multifaceted reflections and speculations on the profound influence of computational paradigms on architecture. It presents relevant principles from the domains of mathematics and computer science, developmental and evolutionary biology, system science and philosophy, establishing a discourse for computational design thinking in architecture. Rather than a mere technical approach, the book discusses essential intellectual concepts that are fundamental for both a discourse on computational design and its practice.
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