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Strategy for Sustainability: A Business Manifesto
Introduction ‘What do we mean by “Strategy for
Sustainability” ?’ 1
1 A Different Way to Formulate Your Business
Strategy 17
2 Mapping Your Opportunities ‘An Analysis of
Society, Technology, and Resources (STaR)’ 43
3 Setting Your North Star & Initiating the TEN
Cycle ‘The Tools of Implementation’ 67
4 Using Transparency to Execute Your Strategy
‘Open Up Your Business for Scrutiny’ 91
5 Engaging Individuals ‘People Want to Help’ 121
6 The Network of Sustainability Partners ‘A
Company Cannot Execute Its Strategy Alone’ 145
7 Leadership at All Levels ‘Inspiration as a
Leadership Technique’ 165
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