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Comic-Con and the Business of Pop Culture
Introduction Five Days in July 1
Note for Business Readers 9
Chapter 1 Day Zero: Hoteloween 13
Chapter 2 Wednesday: Preview 23
Chapter 3 Thursday: Liftoff 59
Chapter 4 Friday: Escape Velocity 99
Chapter 5 Saturday: Peak Geek 143
Chapter 6 Sunday: To Infinity and Beyond 171
Chapter 7 Just Wait Till Next Year 231
Issues Salkowitz explores: - How do you succeed in the transmedia maelstrom? . Have comic cracked the digital code? . What’s next for “peak geek” ?
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