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Marketing: an Introduction 5th ed
BRIEF CONTENTS Full Contents Your Guide to Using This Book List of Focus Box Online Resources About the Authors Praise from lecturers PART ONE THIS IS MARKETING 1 Marketing Today 2 The Marketing Environment PART TWO MAKING SENSE OF MARKETS 3 Buyer Behaviour 4 Market Segmentation, Targeting and Positioning 5 Marketing Research PART THREE THE MARKETING MIX 6 Product 7…
- Edisi
- 5
- ISBN/ISSN
- 978-1-5264-9457-3
- Deskripsi Fisik
- xiii, 539 hal. : ilus. ; 25 cm
- Judul Seri
- -
- No. Panggil
- 658.8 ROS m
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah