Printed

Marketing: an Introduction 5th ed

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BRIEF CONTENTS

Full Contents
Your Guide to Using This Book List of Focus Box
Online Resources
About the Authors
Praise from lecturers

PART ONE THIS IS MARKETING

1 Marketing Today
2 The Marketing Environment

PART TWO MAKING SENSE OF MARKETS

3 Buyer Behaviour
4 Market Segmentation, Targeting and Positioning
5 Marketing Research

PART THREE THE MARKETING MIX

6 Product
7 Service Products
8 Promotion (Marketing Communications)
9 Place
10 Price

PART FOUR MANAGING MARKETING

11 Building Brands: Using the Marketing Mix
12 Marketing Planning

Glossary

Index

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.8 ROS m

Penerbit

London : Sage Publication, Inc., 2021

Deskripsi Fisik

xiii, 539 hal. : ilus. ; 25 cm

Bahasa

English

ISBN/ISSN

978-1-5264-9457-3

Klasifikasi

658.8

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

5

Subjek

Marketing
Manajemen

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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