Part 1 Marketing Transformation in a digital Word 1. Challenges Facing the New Marketing Organization 2. Seing Real-Time into the Consumer's Mind 3. Architecting Data-Driven Buyer Personas 4. Personalizing the Customer Journey and Activating Brand Purpose Part 2 Building the Content Marketing Supply Chain 5. Designing Experiences to WOW Customers 6. Winning with Content Marketing and S…