Printed

The New Marketing: How to Win in the Digital Age

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Part 1 Marketing Transformation in a digital Word
1. Challenges Facing the New Marketing Organization
2. Seing Real-Time into the Consumer's Mind
3. Architecting Data-Driven Buyer Personas
4. Personalizing the Customer Journey and Activating Brand Purpose

Part 2 Building the Content Marketing Supply Chain
5. Designing Experiences to WOW Customers
6. Winning with Content Marketing and Storytelling
7. Disrupting the Content Distribution Mix

Part 3 Connecting Trough New Channels and Developing Your Personal Brand
8. Engaging Social Employees, Influencers and Generation Z
9. Unlocking the Power of You

Part 4 Bringing the Future into Focus
10. The New Integrated Marketing Strategy: Brand Choreography
11. Data In, Branding Out
12. The Future: Coming Faster Than You Think

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.5 CHE n

Penerbit

London : Sage Publication, Inc., 2020

Deskripsi Fisik

xvi, 268 hal. : ilus. ; 24 cm

Bahasa

English

ISBN/ISSN

978-1-5264-9010-0

Klasifikasi

658.5

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

Manajemen
Manajemen Logistik

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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