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Marketing: The Core 3ed

This book is designed to (1) build on the experience we’ve developed during the previous editions of the text, (2) continue our leadership role in exploring new topics and perspectives, and (3) offer pedagogical innovation that matches today’s educational demands.

PART 1 INITIATING the MARKETING PROCESS
PART 2 UNDERSTANDING BUYERS and MARKETS
PART 3 TARGETING MARKETING OPPORTUNITIES
PART 4 SATISFYING MARKETING OPPORTUNITIES

Ketersediaan
#
R. Sirkulasi (Rak M - 5.29) 658.8 KER m
2140109101
Tersedia
#
R. Sirkulasi (Rak M - 5.30) 658.8 KER m
2140110101
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.8 KER m
Penerbit
Boston : McGraw-Hill.,
Deskripsi Fisik
xli, 493 hal. : ilus. ; 27,5 cm
Bahasa
English
ISBN/ISSN
978-0-07-338106-0
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
3
Subjek
Marketing
Manajemen
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
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